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How to win customers for premium products?

practice package: PDF, video and exercises

How to win customers for premium products?

Move from reading to application: follow worked examples, complete tasks and check the solutions.

107 EUR incl. VAT

In preparation
Product in preparation. This page announces the planned content; purchasing is not yet available. The final contents and availability date will be published when the materials are ready.

Move from reading to application: follow worked examples, complete tasks and check the solutions.

Planned contents

Planned demonstrations and exercises

  1. Watch a worked example of a discovery conversation with a premium client.
  2. Follow the preparation of a proposal based on benefits and scope.
  3. Write responses to common objections and practise the conversation.
  4. Compare your proposal and reasoning with an annotated example.

Each exercise will include an objective, starting information, checking criteria and an explained solution.

Product in preparation. This page announces the planned content; purchasing is not yet available. The final contents and availability date will be published when the materials are ready.

Read · watch · practise

Choose how you learn

In preparation

PDF + video

97 EUR incl. VAT

Planned narrated lessons with slides and explained diagrams, plus the complete PDF.

Explore the planned content →
In preparation

Practice package

107 EUR incl. VAT

Planned PDF, video lessons, step-by-step demonstrations and exercises with explained solutions.

Explore the planned content →

Multimedia and practice packages are coming soon. Purchasing will open once the materials are complete; release dates have not yet been set.